Privacy Policy

How Roadside Towing & Recovery Inc collects, uses and protects your information, including our SMS text messaging program.

Call (740) 812-9489

Last Updated: September 26, 2026

1. Information We Collect

Roadside Towing and Recovery Inc, doing business as Columbus Roadside Towing, collects the information you give us when you request service, submit a quote request, or contact us - including your name, mobile phone number, email address, pickup and destination locations, and vehicle details. We also collect basic technical information such as your IP address and browser type when you visit this website.

2. How We Use Your Information

We use your information to dispatch tow trucks and roadside assistance, confirm and update your service, process payment, respond to your questions, and follow up after a job. We do not sell your personal information.

3. SMS & Text Messaging

Messages are sent from (614) 714-5785. Message frequency varies. Message and data rates may apply.

Roadside Towing and Recovery Inc collects phone numbers for the sole purpose of delivering service-related SMS communications. We obtain your consent to receive text messages in one of two ways: (1) when you check the SMS consent checkbox on a form on our website, such as our service request form, our online quote form or our text message consent page, or (2) when you give verbal consent to our staff when requesting service by phone or at the time of towing service. You can also sign our consent online at columbusroadsidetowing.com/text-consent.

  • Data Collected: We collect your mobile phone number when you submit it through a form on our website or provide it to our staff when requesting or receiving service.
  • How We Use It: Your phone number is used exclusively to send service-related messages, including dispatch updates, appointment confirmations, post-service follow-up messages, customer satisfaction surveys, and review requests related to your towing service.
  • Third-Party Sharing: We do not share, sell, rent, or trade your mobile phone number or any SMS opt-in data with third parties for marketing or promotional purposes. No mobile information or SMS opt-in consent is shared with third parties or affiliates for marketing purposes.
  • Data Retention: Phone numbers are retained in our system for service follow-up purposes and may be removed upon request.
  • Opt-Out: You may opt out of SMS communications at any time by replying STOP to any message received. Reply HELP for help. To request removal of your data, contact us at chris@columbusroadsidetowing.com.
  • Consent: Consent to receive SMS messages is not a condition of purchasing any service from Roadside Towing and Recovery Inc.

4. Third Party Services

We use GoHighLevel, a customer relationship management and marketing platform, to store and manage customer contact information, service requests, communication history, and SMS consent records. We also use payment processors and SMS/messaging providers to deliver the services and messages you have requested. SMS consent is never shared.

Cookies, analytics and advertising tools

These are the measurement and advertising tools our website loads, what each one collects, and how to opt out.

Google tag (gtag.js)

Provider: Google LLC, loaded from googletagmanager.com

Why we use it: The single script that delivers the Google Ads and Google Analytics measurement below. It loads a few seconds after the page, or on your first tap or scroll. We do not use a Google Tag Manager container.

What it collects: Nothing on its own beyond what the two tools below collect.

Opt out: How Google uses data from sites that use its services

Google Ads conversion tracking

Provider: Google LLC

Why we use it: Measures whether visitors who arrive from our ads go on to call us or request service, so we can tell which ads work. If you arrive from one of our ads, the phone number on the page may be replaced by a Google forwarding number that rings our dispatch line, so Google can count the call.

What it collects: Advertising cookies, your IP address, device and browser information, the pages you visit, the ad you clicked, and conversion events such as submitting a tow request or tapping a phone link. If you arrive from an ad, the ad's click ID is kept in your browser for up to 90 days and sent to us with any request form you submit, so we can tell which ad led to a job; when you submit a request form, the phone number you entered is sent to Google in hashed form to match the request to the ad click. For calls to a Google forwarding number: the call's start time, duration and the caller's area code. Calls are not recorded.

Opt out: Google My Ad Center (ad personalization) · Network Advertising Initiative opt-out · Digital Advertising Alliance opt-out

Google Analytics 4

Provider: Google LLC

Why we use it: Tells us, in aggregate, how visitors find and use the website so we can improve it.

What it collects: Analytics cookies, pages viewed, time on page, referring site, approximate location derived from your IP address, device and browser type, and events such as phone-link taps and form submissions.

Opt out: Google Analytics opt-out browser add-on

Phone-call measurement

Provider: Google Ads and Google Analytics (above)

Why we use it: When you tap one of our phone links, the tap is recorded so we know a website visit led to a call. Visitors who arrive from one of our ads may see a Google forwarding number, as described above. We do not record or analyze call audio.

What it collects: The fact that the phone link was tapped, the page it was on, and the time; never the call itself.

Opt out: Google Analytics opt-out browser add-on

Live-chat widget

Provider: LeadConnector (GoHighLevel)

Why we use it: Lets you message our team from the website.

What it collects: Cookies that keep your chat session connected, basic device and browser information, and anything you type into the chat (name, phone number, messages).

Opt out: GoHighLevel privacy policy

You can also block or delete cookies in your browser settings at any time; the website keeps working without them, although the chat widget may not stay connected.

5. Data Security

We use commercially reasonable administrative, technical, and physical safeguards to protect the information we hold. No method of transmission or storage is completely secure, but we work to protect your information and limit access to staff who need it to do their job.

6. Your Rights

You may request access to, correction of, or deletion of the personal information we hold about you, and you may opt out of SMS messages at any time by replying STOP. Contact us using the details below and we will respond promptly.

7. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

Roadside Towing and Recovery Inc

Attn: Chris Peer, Owner

Corporate office: 3879 Regatta Ct, Lewis Center, OH 43035

Tow yard & impound lot: 1620 Harrisburg Pike, Columbus, OH 43223

Phone: (740) 812-9489

SMS/Text: (614) 714-5785

Email: chris@columbusroadsidetowing.com

Website: https://www.columbusroadsidetowing.com

8. Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will revise the Last Updated date at the top of this page.

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Frequently asked questions

How do I stop receiving text messages from Roadside Towing & Recovery Inc?

Reply STOP to any message and you are removed immediately. Reply HELP for help. Messages come from (614) 714-5785, and consent is never a condition of purchase.

Do you sell or share my information?

No. Information you give us is used to dispatch and bill your service and to send the updates you opted in to. Mobile opt-in data and consent are never sold or shared with third parties for marketing.